In 2014, a serious back injury sidelined me — and I let it continue. I got comfortable with mediocrity. Over time I stopped moving consistently, ate poorly, and leaned on alcohol as a social constant for nearly 28 years as a “Middle Lane” drinker, not dependent, but consistent enough to disrupt my sleep, presence, focus, resilience and hold back reaching my optimal state. While I was successful in my sales career, I was leaving performance and gains on the table.

In 2019, I made a decision to change. I started small — walking, then running, then rucking and practicing martial arts. I shifted my diet, studied the habits of high performers, and slowly began cutting back on alcohol. I began questioning what was truly serving me. The philosophy driving me was simple: micro actions, implemented with intention and consistency, and accountability compound into life-changing macro results.

The final turning point came on February 2, 2025 — the day I had my last drink. The results were immediate: deeper sleep, sharper focus, eliminated hangovers and anxiety, and most importantly showing up fully present for my family. Five months later, I became a coach to help others navigate their own turning points. This calling was not quiet — it was a loud and undeniable. I knew if I didn’t take action that feeling may never return….so I did.

I built this program because I lived it. And I bring that same clarity to every individual, team and organization I work with.